FROM ICSC MAGAZINE: Values Are Better Than Demographics David AllisonAugust 3, 2024marketing, values, Consumer Behavior, database, valuegraphics, brands, mediaComment
The Future of Demand Generation in a Post-Cookie World David AllisonAugust 2, 2024marketing, values, #valuesdriven, sales, ROI, customer, valuegraphicsComment
Your Target Audience Only Wants a Few Simple Things From You. David AllisonSeptember 17, 2020values, research, personasComment
A Fun Project for YPO Took me Back to Basics David AllisonAugust 25, 2020Valuegraphicsdatabase, valuesComment
Demographic-Disruption is Picking Up Speed! David AllisonDecember 27, 2019valuegraphics, innovative reserach, personas, valuesComment
Dear David: What can I do to convince people to use Values Thinking? David AllisonDecember 18, 2019values, valuegraphics, datadriven, personasComment
