We Turned Values Into Data

With a team of translators working in 152 languages, we measured 56 core human values with 750,000 qual/quant surveys and created a random stratified statistically representative sample of the population of planet earth. We built the database to be accurate across 180 countries with rigorous +/- 3.5% accuracy and a 95% level of confidence, more than required for a Ph.D.

This is the first segmentable database of its kind; the first directory of the core values of everyone on earth.

If you want to know more about how the database was built, you can download a free chapter from Valuegraphics founder David Allison's book, The Death of Demographics.

DOWNLOAD FREE CHAPTER

“Valuegraphics finally provides an empirical understanding of the values that drive our customers' decisions, and the subtle differences between them in our various global markets. These are entirely new and quite priceless audience insights.”

  – Roddy Darcy | Former VP Consumer Innovation & Design, AMER SPORTS