How You'll Benefit

A Valuegraphics profile pinpoints precisely the shared values of your target audience. Once you know their shared values, you know what to do and say that will make them say yes. Because we are all values-driven.

Expand Your Audience

Shared values identify customers across all demographics.

Increase Market Share

Understand how to influence your audience to take action. Your budgets will go further, and you will meet your objectives with more certainty.

Build a Data-Driven Marketing Strategy

Scrutinize plans based on what will motivate your audience most.

Improve Decision-Making

Replace opinions and guesswork with data and science.

Fuel Innovation

Try new and innovative ideas with less risk using predictive data about how your audience will react.

Optimize Customer Journeys

Know the most powerful touchpoints to focus resources on values that motivate most.

Improve Engagement

Serve up the right content to incite your audience to take action.

Create Actionable Buyer Personas

B2C and B2B buyer personas based on what people value are 8X more effective

"Valuegraphics are destined to reduce wasted effort, time and money.”

  – Maxwell Luthy | Former Director of Trends and Insights, TrendWatching