Who We Are

David Allison - Founder

“We must stop relying on demographic stereotypes to understand people. They are not accurate, and they cause a great deal of harm. Instead we must use our shared human values to guide us. For better sales, marketing, leadership, employee engagement...for a better world.”

David Allison is a human values expert, global researcher, and two-time best-selling author. He is the founder of the Valuegraphics Project, an organization devoted to a simple goal – influencing outcomes with shared human values. The Valuegraphics Research Company is one division of the Valuegraphics Project, with a team of researchers and project managers who help organizations understand how to engage and influence the people they want to reach.

David coined the term valuegraphics for an entirely new type of predictive audience insights, which organizations like PayPal, lululemon, Five Star School Supplies, Google, and the United Nations Foundation have embraced. His work has been written about in Forbes Magazine, Harvard Business Review, Business Insider, and INC Magazine. The World Economic Forum published his findings, and valuegraphics are now included–next to demographics–in college textbooks used around the world.

David speaks internationally and helps brands use valuegraphic data to engage, motivate, and inspire the people they want to reach. INC Magazine named his last book one of the ten best leadership books of the year, and Kirkus Reviews called his new bestseller The Death of Demographics, “convincing, insightful, and...revolutionary.”

For more information on David's work as a speaker and author, visit the David Allison Inc. website.

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“David Allison is a force. I think of him as Freddie Mercury, Winston Churchill, Tony Robbins and Seth Godin twisted together.”

 Kyle Dunn | Managing Director, MJ Hudson