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Valuegraphics Research Company
Predictive Insights for a Values-Driven World
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We Are All Values-Driven

Your Teams Are Misaligned Because Their Values Are Misunderstood. Here’s the Data That Fixes That.
Your Teams Are Misaligned Because Their Values Are Misunderstood. Here’s the Data That Fixes That.
Employee Engagement, VALUEGRAPHICS 101, Values in ActionDavid AllisonApril 25, 2025Comment
How Past Research Underpins Today’s Values-Driven Insights. (And why you should care.)
How Past Research Underpins Today’s Values-Driven Insights. (And why you should care.)

Schwartz’s Value Theory made an important contribution to the study of human values. Valuegraphics picks up where it left off.

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Database Details, VALUEGRAPHICS 101David AllisonJanuary 25, 2025Comment
Book Review: Four Thousand Weeks by Oliver Burkeman and How Our Values Identifier Completes the Puzzle
Book Review: Four Thousand Weeks by Oliver Burkeman and How Our Values Identifier Completes the Puzzle
VALUEGRAPHICS 101, Tools & Resources, Marketing, Consumer BehaviorDavid AllisonOctober 20, 2024#valuesdriven, #TimeManagement, #FourThousandWeeks, #valuegraphics, valuesidentifierComment
FROM ICSC MAGAZINE: Values Are Better Than Demographics
FROM ICSC MAGAZINE: Values Are Better Than Demographics
VALUEGRAPHICS 101, Media Coverage, Media, MarketingDavid AllisonAugust 3, 2024marketing, values, Consumer Behavior, database, valuegraphics, brands, mediaComment
The Future of Demand Generation in a Post-Cookie World
The Future of Demand Generation in a Post-Cookie World
Marketing, Branding, Consumer BehaviorDavid AllisonAugust 2, 2024marketing, values, #valuesdriven, sales, ROI, customer, valuegraphicsComment
Values-Driven A.I
Values-Driven A.I
Database DetailsDavid AllisonOctober 7, 2023AI, The Future of..Comment
New Year New Teacher: How Can Values Help Your Kid?
New Year New Teacher: How Can Values Help Your Kid?
Values in ActionDavid AllisonSeptember 6, 2023#valuesdrivenComment
The Neuroscience of Values Alignment and Business Strategy
The Neuroscience of Values Alignment and Business Strategy
Consumer BehaviorDavid AllisonAugust 28, 2023#humancentric, #neuroscienceComment
Values-Driven Recruitment & Engagement
Values-Driven Recruitment & Engagement
David AllisonJuly 18, 2023Comment
The AI Antidote? Give Human Values a Seat at the Boardroom Table. 
The AI Antidote? Give Human Values a Seat at the Boardroom Table. 
Leadership, Tools & ResourcesDavid AllisonJune 12, 2023#valuesdriven, #leadershipComment
Corporate Values: Ditch the Pretty Words & Warm Fuzzy Feelings
Corporate Values: Ditch the Pretty Words & Warm Fuzzy Feelings
LeadershipDavid AllisonMay 29, 2023stakeholder capitalismComment
Valuegraphics for People and Culture Pros
Valuegraphics for People and Culture Pros
David AllisonMarch 1, 2023#HRComment
Boosting Demand Generation Results by 8X
Boosting Demand Generation Results by 8X
Demand Generation, MarketingDavid AllisonFebruary 13, 2023Comment
National Tourism Dollars
National Tourism Dollars
David AllisonFebruary 11, 2023Comment
How to help your customers pay more.
How to help your customers pay more.
CASE STUDIESDavid AllisonSeptember 3, 2022#marketingComment
Values-Driven Real Estate Development
Values-Driven Real Estate Development
Tools & ResourcesDavid AllisonAugust 18, 2022#valuesdriven, #marketing, #humancentric, #consumerresearchComment
Three Questions to Uncover the Values of Your Target Audience
Three Questions to Uncover the Values of Your Target Audience
Tools & ResourcesDavid AllisonAugust 7, 2022Comment
PayPal + Business Insider + Valuegraphics
PayPal + Business Insider + Valuegraphics
Consumer BehaviorDavid AllisonMay 12, 2022Comment
Our Values Unite Us. Always Have. Always Will.
Our Values Unite Us. Always Have. Always Will.
LeadershipDavid AllisonMay 4, 2022Comment
We Found a Newsletter Worth Reading
We Found a Newsletter Worth Reading
Consumer BehaviorDavid AllisonMay 1, 2022Bulletin BoardComment
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