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About How You'll Benefit About The Data Who We Are Our Vision ServicesSpeakingPeople & CultureValues IdentifierBooksBlog
Valuegraphics Research Company
Predictive Insights for a Values-Driven World
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We Are All Values-Driven

Stop Guessing: How to Choose the Right People with Values Data
Stop Guessing: How to Choose the Right People with Values Data

Every business leader faces the same dilemma: Who should we bring into our ecosystem? It could be a new franchisee. A strategic partner. A senior hire. Whatever the role, these decisions shape your future. Choose well, and you unlock growth. Choose poorly, and you create years of friction.

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David AllisonSeptember 16, 2025values, #valuesdrivenComment
Cracker Barrel: Why Brands Lose Customers During Change
Cracker Barrel: Why Brands Lose Customers During Change
David AllisonAugust 28, 2025#values, #valuesdrivenComment
Rethinking AI: Why the Real Challenge Isn’t the Tech—it’s the People
Rethinking AI: Why the Real Challenge Isn’t the Tech—it’s the People
David AllisonJuly 12, 2025AI, leadership, People, Valuegraphics, ROIComment
How three shared values can unite New Brunswick—and what they can do for you
How three shared values can unite New Brunswick—and what they can do for you
David AllisonJuly 12, 2025Comment
What one custom study revealed about Canada's public sector—and how it could work for your organization
What one custom study revealed about Canada's public sector—and how it could work for your organization
David AllisonJuly 12, 2025valuegraphicsComment
Shared Values Are Full-Funnel Rocket Fuel For ROI: Here's How To Do It.
Shared Values Are Full-Funnel Rocket Fuel For ROI: Here's How To Do It.
David AllisonJune 25, 2025Sales, MarketingComment
Traditional Employee Engagement Strategies Are Broken: Valuegraphics Insights Can Fix Them
Traditional Employee Engagement Strategies Are Broken: Valuegraphics Insights Can Fix Them
David AllisonMay 19, 2025employeeengagement, tools, retention, benefits, leadershipComment
Your Teams Are Misaligned Because Their Values Are Misunderstood. Here’s the Data That Fixes That.
Your Teams Are Misaligned Because Their Values Are Misunderstood. Here’s the Data That Fixes That.
David AllisonApril 25, 2025Comment
How Past Research Underpins Today’s Values-Driven Insights. (And why you should care.)
How Past Research Underpins Today’s Values-Driven Insights. (And why you should care.)
David AllisonJanuary 25, 2025Comment
Book Review: Four Thousand Weeks by Oliver Burkeman and How Our Values Identifier Completes the Puzzle
Book Review: Four Thousand Weeks by Oliver Burkeman and How Our Values Identifier Completes the Puzzle
David AllisonOctober 20, 2024#valuesdriven, #TimeManagement, #FourThousandWeeks, #valuegraphics, valuesidentifierComment
FROM ICSC MAGAZINE: Values Are Better Than Demographics
FROM ICSC MAGAZINE: Values Are Better Than Demographics
David AllisonAugust 3, 2024marketing, values, Consumer Behavior, database, valuegraphics, brands, mediaComment
The Future of Demand Generation in a Post-Cookie World
The Future of Demand Generation in a Post-Cookie World
David AllisonAugust 2, 2024marketing, values, #valuesdriven, sales, ROI, customer, valuegraphicsComment
Values-Driven A.I
Values-Driven A.I
David AllisonOctober 7, 2023AI, The Future of..Comment
New Year New Teacher: How Can Values Help Your Kid?
New Year New Teacher: How Can Values Help Your Kid?
David AllisonSeptember 6, 2023#valuesdrivenComment
The Neuroscience of Values Alignment and Business Strategy
The Neuroscience of Values Alignment and Business Strategy
David AllisonAugust 28, 2023#humancentric, #neuroscienceComment
Values-Driven Recruitment & Engagement
Values-Driven Recruitment & Engagement
David AllisonJuly 18, 2023Comment
The AI Antidote? Give Human Values a Seat at the Boardroom Table. 
The AI Antidote? Give Human Values a Seat at the Boardroom Table. 
David AllisonJune 12, 2023#valuesdriven, #leadershipComment
Corporate Values: Ditch the Pretty Words & Warm Fuzzy Feelings
Corporate Values: Ditch the Pretty Words & Warm Fuzzy Feelings
David AllisonMay 29, 2023stakeholder capitalismComment
Valuegraphics for People and Culture Pros
Valuegraphics for People and Culture Pros
David AllisonMarch 1, 2023#HRComment
Boosting Demand Generation Results by 8X
Boosting Demand Generation Results by 8X
David AllisonFebruary 13, 2023Comment
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