How You'll Benefit

Valuegraphic profiling pinpoints precisely the shared values of whoever you want to reach. Once you know what people value, you know how to engage and influence them. Because it's a neurological truth: we are all values-driven.

Simplify Demand Generation

People will always gravitate towards options that give them more of what they value.

Shape a Workplace Culture That Works

Find the drivers that fuel engagement, and design strategies that empower people to be their best.

Expand Your Audience

Shared values identify customers across all demographics.

Increase Market Share

Understand how to influence your audience to take action. Your budgets will go further, and you will meet your objectives with more certainty.

Build a Data-Driven Marketing Strategy

Scrutinize plans based on what will motivate your audience most.

Improve Decision-Making

Replace opinions and guesswork with data and science.

Increase Employee Engagement

Understanding what people value identifies how to hire, engage and retain the best talent.

Fuel Innovation

Try new and innovative ideas with less risk using predictive data about how your audience will react.

Optimize Customer Journeys

Know the most powerful touchpoints to focus resources on values that motivate most.

Boost Customer Engagement

Serve up the right content to incite your audience to take action.

Create Actionable Buyer Personas

B2C and B2B buyer personas based on what people value are 8X more effective

"Valuegraphics are destined to reduce wasted effort, time and money.”

  – Maxwell Luthy | Former Director of Trends and Insights, TrendWatching