Learn What Buttons To Push

Everything we do is custom for your situation. We build your audience profile from the hundreds of millions of datapoints in the Valuegraphics Database.

We pinpoint the buttons you need to push to engage and influence people, and move the needle in the right direction.

We are an innovative research company that helps you engage and influence the people you want to reach. We provide B2B and B2C customer profiles. We also profile your competitor's customers, the communities you work in, and your workforce too. We teach your teams how to use valuegraphic data to develop strategies and tactics that will drive results 8X more powerfully than ever before.

CUSTOM VALUEGRAPHIC PROFILES

Boost price by 12%. Trust by 20%. And Engagement by 40%.

"We know that values reveal crucial consumer insights. Finally, we have a data-based metric to back it up. This is a global game-changer."

- Dorion Carroll, Former VP, Customer Engagement Technologies, Amazon

We deliver profiles and segmentation studies for customers, prospects, employees, donors, funders and more. We show you how to use the data to create values-driven engagement and influence with 8X more impact than you'll get from using demographics and psychographics alone.

VALUES THINKING WORKSHOPS

Become a Values-Driven Organization

"There is nothing but upside when a company uses values to drive strategies."

- Ricardo Gonzalez, Employee Value
Proposition and Culture, Allstate Insurance

We create custom workshops to teach your team how to use Values Thinking. This simple four-step process keeps the values of your target audience central to everything you do. After this workshop, you will be prepared to solve the issues you face today and the questions that arise tomorrow.

COACHING SESSIONS

Practical Tactical Advice

"Entirely new and quite priceless audience insights."

- Roddy Darcy, Former VP, Consumer Innovation
& Design, AMER Sports

Coaching sessions give you the benefit of all our experience. We use a simple show-and-tell format: show us what you are working on, and we will share feedback, insights, and ideas culled from hundreds of use-cases across dozens of industry categories. You benefit from what we've learned working all over the world.

CUSTOM KEYNOTE SPEECHES

"David is a born storyteller, and people love him."

- Douglas Coupland

We’ve mapped the core human values of everyone on earth. So Valuegraphics founder David Allison can do two things on stage that just weren’t possible before. He pinpoints the shared values of any group of people, anywhere on earth. And he shows his audience how to connect with those people, deep inside their hearts, like a trusted friend.

"Social media giants and global powers know what drives choices and behavior–human values. Valuegraphics makes this knowledge into a useful tool."

  – Dr. Piers Steel | Professor of Organizational Behavior and Human Resources, Distinguished Research Chair at the Canadian Centre for Advanced Leadership