SURVEys in 152 Languages
We've talked to nearly a half-million people in 195 countries using 152 languages to find out what they value, want, need and expect from life. This is the first time a dataset this large has been purpose-built as a random stratified statistical representation of the population. It means we have several times more data than required for a PhD, and the dataset keeps growing. Every time we use the database for a client it gets bigger and refreshes itself.
Our metrics include 40 core human values – the importance your audience places on things like: belonging, friendships, money, authority, family, etc. Plus, we asked 370 additional questions about life – how people feel about everything from sports to the environment and from debt to vacations. Combined, these 410 metrics mean the Valuegraphics Database is an astonishingly rich dataset about what it means to be human and alive in the 21st century.
BUDGET MULTIPLIER EFFECT
A Valuegraphics Profile reveals what your target audience really cares about, and since what we value determines what we do, understanding the shared values of your audience allows you to predict and influence behavior. Valuegraphics audience segments agree with each other on all 410 metrics as much as eight times more than if you use demographics alone, so every dollar and hour you spend will be 8X more powerful.
WHAT DOES YOUR AUDIENCE REALLY WANT?
to every idea
in every department
at every organization
Walker McKinley, Partner
McKinley Burkart Architects
We’ve been reliant on a lot of opinion and intuition to make good things. Now we can get more precise about what people care about, and what they don’t.