INSIGHTS WE'VE NEVER HAD BEFORE
We've talked to 75,000 people about what they value, want, need and expect in their life. This is the first time a dataset this large has been purpose-built as a random stratified statistical representation of the population of Canada and the USA. It means we have several times more data than required for a PhD, and the dataset keeps growing. Every time we use the database for a client it gets bigger and refreshes itself.
THE MOST POWERFUL METRICS
Our metrics include 40 core human values – the importance your audience places on things like: belonging, friendships, money, authority, family, etc. Plus, we asked as many as 340 additional questions about life – how your audience feels about everything from sports to the environment and from debt to vacations. Combined, these metrics mean the Valuegraphics Database is an astonishingly rich dataset about what it means to be human and alive in the 21st century.
BUDGET MULTIPLIER EFFECT
A Valuegraphics Profile reveals what your target audience really cares about. A target audience segmented and profiled with Valuegraphics will agree with each other on all 40/340 metrics as much as eight times more than if you use demographic stereotypes alone. This means every dollar you spend influencing behavior will be as much as eight times more powerful.
WHAT DOES YOUR AUDIENCE REALLY WANT?
to every idea
in every department
at every organization
Walker McKinley, Partner
McKinley Burkart Architects
We’ve been reliant on a lot of opinion and intuition to make good things. Now we can get more precise about what people care about, and what they don’t.