To Change What Happens Next, This Is the Data Your Leadership Team Needs

Your team is making decisions right now. Big ones. About where to invest, who to hire, which markets to enter, how to communicate change, what messages will land. And they're doing it without the most important data-driven insights of all.

They've got demographics. They've got market research. They've got performance metrics and consumer insights and employee surveys. But they don't have the one thing that actually predicts whether any of it will work: what matters most to people, and how to change what happens next.

Let's be honest. This is a difficult time to lead a large organization. Markets are unstable. AI is transforming everything. Your best people are rethinking what matters to them. And every decision your leadership team makes is a bet on understanding what drives human behavior.

Most of those bets are being made blind.

The Data That Hedges Your Bets

We've built the predictive data set your team is missing: the world's first global inventory of shared human values. In other words, we can now identify what buttons you need to push to get the outcomes you need. 

We’ve conducted and analyzed a million surveys across 180 countries in 152 languages. What we found gives us a way to understand what people actually care about deep inside, and what makes them say yes. Not just what they say in focus groups or on surveys designed to get the answers we want, but what drives every decision they make. 

Unlike demographics or psychographics, valuegraphics are a map of the values that drive people. Not what they are, but who they are.

We now know exactly which values inspire trust, loyalty, action, and genuine connection. For employees, for customers, for investors, for board members, for entire communities. These insights create a values-based data layer that points in a clear direction no matter what problem you're trying to solve.

The Four Big Problems Leaders Face (And How Valuegraphics Help)

Here's how the top four challenges look when you see them through the lens of values

Boosting Trust Despite Economic Uncertainty

Leaders are making impossible choices with limited resources. Where do you cut? Where do you invest? What do you pause? What do you push?

Shared values provide actual clarity. If your audience places high value on Financial Security, Basic Needs, or Security, then you know where to focus. Double down on messaging, services, or policies that meet those needs first. Because that approach will build trust exactly when you need it most.

Making Friends With AI and Digital Transformation

Digital tools evolve faster than people can absorb them. Employees feel left out or left behind. Leaders feel pressure to deliver results without losing their teams in the process.

We've seen it in the data. When you connect AI adoption to values like Personal Growth, Experiences, and Personal Responsibility, people get on board. They see AI as something that helps them grow, not a threat to their job. Make it about what matters most to them, and suddenly AI will become a thing that matters to them, too.

A People Magnet for Talent Recruitment and Retention

Finding the right people is harder. Keeping them is even harder. The reasons people work where they work have fundamentally changed. That means engagement strategies have to evolve. Look at what your workforce truly values, what matters most to them.  If your people prioritize Belonging, Compassion, or Service to Others, then your culture, your policies, and your communications should reflect that reality.

Organizations that align with employee values see up to a 40 percent increase in engagement and a 20 percent increase in trust and loyalty. Values alignment keeps people committed, connected, and actually proud to stay.

A Translation App to Address Global Instability

Shifting trade policies. Geopolitical tension. Regulatory changes. Nobody would call global business predictable right now. But shared values connect the dots. Our global data reveals which core values, like Community, Family, Respect, or Trustworthiness, unite stakeholders across regions. When you shape your strategy around those shared values, you're building bridges that create consistency and connection across cultures and markets. 

It’s like a translation app for what matters most to people. People can connect when they can read what’s going on inside each other’s hearts. 

When You Put Values to Work, Everything Works Better

Here's what happens when you put shared values at the center of your strategy. People feel seen. Culture becomes coherent. Change is easier to lead. Communication actually lands. Decisions make sense. Engagement grows. Trust is built at scale. 

If you're navigating a tough time, this is where to begin. Don't chase trends or try to predict the next shockwave. Focus on what people value most and let that be your guide. Especially now that the answers are already available.

If you want to Change What Happens Next, start with what matters most to people. And that’s always about their values. 

Values are the answer. 

Let's put them to work.