Shared Values Are Full-Funnel Rocket Fuel For ROI: Here's How To Do It.
Marketing leaders are under pressure. Budgets keep shrinking, funnels keep leaking, and audiences vanish the moment a message feels salesy. Yet brands that align with shared human values routinely outperform those that rely on demographics or look‑back (psychographic) behavior alone.
That’s where The Valuegraphics Research Company steps in.
The Data That Moves the Dial
Our global database measures 56 core human values in 180 countries with ± 3.5 % statistical accuracy. When campaigns tap the right values, the lifts are hard to ignore:
Proof in the Marketplace
Amazon Advertising found viewers are 2.3× more connected by what they watch than by age brackets. Values, not birthdays, predict behavior.
Mars Petcare united brand and performance teams around valuegraphic insights and cut cost‑per‑acquisition by 57 %.
Citizen Watches leaned into customers’ sustainability values for Earth Month and recorded a 52 % year‑over‑year sales bump.
Why Your Funnel Needs a Valuegraphic Profile
Understanding What Matters Most to the people you need to inspire adds full-funnel rocket fuel to your campaigns. Put another way, valuegraphics show you what buttons you need to push to move the needle in the right direction.
Values-Driven Engagement Model
Define the Audience
Using your data and insights: who do you want to understand/motivate/influence?Run the Valuegraphics Survey
In as little as five weeks, we surface the precise shared values – the triggers – that drive decisions for each segment.Deliver the Playbook
• Custom dashboard with overall audience insights
• Segmentation model and insights on how to engage/influence
• Activation workshop with your teams and agency partnersOngoing Consultation
We offer ongoing coaching and consutation to ensure the insghts are incorparted into your workflow and integrated across all stages of the funnel.
Ready for Numbers Your CFO Will Love?
One values‑aligned campaign can pay for a Valuegraphics Audience Profile several times over. Clients report faster creative cycles, lower media waste, and performance lifts that compound quarter after quarter.
Let’s put your customers’ values to work.
Book a discovery call to see sample dashboards, case studies, and a custom timeline for profiling your audience.
The Valuegraphics Research Company maintains the world’s first global inventory of shared human values, built from more than a million surveys in 152 languages and accurate for 180 countries (± 3.5 % at 95 % confidence).
Want more information on our proprietary dataset?
Some of the ways we can help you are listed here.
A look at Valuegraphics Founder David Allison’s latest best-selling book.
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