Traditional Employee Engagement Strategies Are Broken: Valuegraphics Insights Can Fix Them

Employee engagement has plummeted to historic lows. According to Gallup, only 21% of employees globally are engaged at work today. Managers are even more disengaged than the people they are supposed to lead.

The cost to business is staggering: $438 billion in lost productivity each year. Which means organizations face an urgent question: how do we rebuild engagement and performance when traditional strategies are failing?

Traditional thinking is the problem. For decades, businesses relied on demographic and psychographic profiles to design employee engagement programs. Perks, parties, and surface-level incentives do not address what truly motivates people. Engagement is not about age, income, or job title. It is about what matters most to people. In other words: it’s about their values.

Valuegraphics insights offer a transformative solution. Built from nearly one million surveys across 180 countries, our database identifies the 56 core human values that drive every decision people make. Values like Personal Growth, Belonging, Financial Security, and Community might be the real drivers behind why some employees commit to organizations and go the extra mile, while for others it can be a search for work that aligns with values like Family, Relationships, Social Standing, and Ambition. Once you know which values inspire your people, everything else become quite easy.

When companies align workplace culture with employee values, the results are dramatic:

• Engagement increases by up to 40%

• Trust rises by up to 20%

• Employees are even willing to accept a smaller salary (an average of 12%) if they feel their values are aligned with their work

Using Valuegraphics data, companies can:

1. Improve Employee Engagement and Retention Design initiatives and communications that resonate deeply and authentically, leading to loyalty and higher productivity.

2. Design Better Services and Benefits Create workplace experiences and benefits programs that align with employee values, making your company a destination employer.

3. Strengthen Customer Loyalty and Brand Connection An engaged workforce leads to better customer experiences, stronger brand advocacy, and higher revenue. 

4. Optimize Leadership and Organizational Strategy Develop leadership development and organizational transformation strategies anchored in what truly inspires human behavior.

Relying on demographics and outdated engagement models limits the ability to truly connect with employees. Valuegraphics insights offer a clear, scalable path to understanding what drives people and how to engage them meaningfully, because the real key is understanding who people are through the values they hold most dear.

If you want a data-driven way to inspire, influence, and connect, Valuegraphics profiling is your next strategic move. Let's talk. We'd love to help you create the engaged workplace culture that will move the needle in the right direction. 

Because Valuegraphics are insights that influence outcomes.