Stop Guessing: How to Choose the Right People with Values Data
Every business leader faces the same dilemma: Who should we bring into our ecosystem? It could be a new franchisee. A strategic partner. A senior hire. Whatever the role, these decisions shape your future. Choose well, and you unlock growth. Choose poorly, and you create years of friction.
Here’s the truth: gut instinct is NOT a selection strategy. Resumes and references only skim the surface. Demographics? Worse than useless. Nobody is their job title. Nobody is their income bracket. Nobody is their age, gender, or education level.
People are their values.
Values are the operating system for everything we do. They determine how we make decisions, how we behave under pressure, and how we respond to both challenges and success. If you want to know how someone will show up for you tomorrow, next year, or ten years from now, you need to know what values drive them today.
Why This Matters for Your Business
Imagine choosing franchise partners who thrive in your culture instead of undermining it. Imagine hiring people who stick with your company through the tough seasons because Loyalty and Community matter most to them. Imagine suppliers who treat your business with Respect because that’s hardwired into how they operate.That’s what happens when you make decisions with values data.
How We Do It
At the Valuegraphics Research Company, we’ve built the world’s first global database of human values—nearly one million surveys strong, across 180 countries and 152 languages. We use this to pinpoint the exact values driving any audience, group, or market. For you, that means precision: we can tell you exactly what to look for when you’re choosing new partners, franchisees, hires, or collaborators.
With our data in hand, you’ll stop guessing. You’ll stop hoping for the best. You’ll start making decisions with a level of confidence your competitors can’t touch.
Your Next Step
Don’t gamble on the future of your business. Call us. Let’s show you exactly which values matter most for the people you need by your side. When you know what to look for, you’ll build partnerships that last and teams that thrive.
Reach out to the Valuegraphics Research Company today.