GASV VIRUS ALERT: Your Recruitment and Retention Results Could Be 85% Damaged
This morning I read this opening paragraph from a well-respected periodical that I won’t name because they are not the only organization infected with this dangerous virus:
"Gen-Z and Millennial employees want something different from work. It’s a common refrain. But what exactly? In the first of a three-part white paper series, Well-Meaning Writer #1 and Well-Meaning Writer #2 deep dive into how companies big and small can better engage, develop and retain young employees."
Thousands of companies are struggling with attraction and retention without knowing that they are infected with the Generational Assumptions & Stereotypes Virus (GASV). The first symptom of the GASV virus is an unquestioned acceptance that people of the same age care about the same things. If you see this happening inside your company, chances are you have GASV.
The Alarming Statistics
Based on rigorous academic research we now know that Generation Z only agrees with each other on what they value/want/need/expect from life 16% of the time. This is not just about work, but about everything in life. The research is conclusive that across 420 metrics, and a half million surveys, the members of Generation Z are as different from each other as they are from anyone else.
What’s more, millennials only agree with each other 15% of the time. Digging deeper, members of any age group only agree with each other on average 14.4% of the time, which means every dollar you spend working while GASV remains undetected in your systems and procedures is 85.6% ineffective.
Systems Update for GASV Recovery
Shared-values identify employees whom all agree on the same programs, training, compensation systems, incentives, rewards, or career advancement plans as much as 89% of the time.
Statistically accurate personas for employees based on rigorous research about what people really care about have been shown to reverse all symptoms.
For more information: www.valuegraphics.com