What Buttons to Push for Association Membership Recruitment
Association Membership Recruitment
At a recent conference of Association Executives I revealed the Valuegraphics Personas for association members: what they value, want, need and expect.
And, for the first time, we now know exactly what values will trigger membership behavior: precisely what buttons to push.
Curious? Watch the video. I seem very convinced that it has nothing to do with…..cinnamon? 😆