What Buttons to Push for Association Membership Recruitment

Association Membership Recruitment

At a recent conference of Association Executives I revealed the Valuegraphics Personas for association members: what they value, want, need and expect.

And, for the first time, we now know exactly what values will trigger membership behavior: precisely what buttons to push.

Curious? Watch the video. I seem very convinced that it has nothing to do with…..cinnamon? 😆