Tech Talks Daily Podcast With Neil C. Hughes

Sat down for a wonderful chat with Neil C. Hughes to discuss disrupting demographic stereotypes and focusing instead on who people truly are. Our shared human values are the answer! 

Our Valuegraphics Database is the world's first global dataset that can change the behavior of any target audience 8X more effectively than ever before. In a post-demographic era when age, gender, income, and education no longer restrict how we choose to live, why are we still using demographics to predict and influence how target audiences behave?

Our dataset is clear on two points. First, demographics are a shockingly ineffective way to understand how groups behave. More importantly, leveraging shared values turns out to be the most powerful way to trigger behavior. Now, for the first time, there is accessible, customizable, empirical data that proves what we value determines what we do.

Further data analysis revealed that we waste 90% of our time and money trying to engage target audiences using demographics. What could we do with 90% of our financial and human resources redeployed elsewhere? What if we only did things that people cared about? Wouldn't the world be better off if everything was based on the values we share?

For the full podcast, click the link below. 

http://techblogwriter.libsyn.com/valuegraphics-database-approved