Keynote Dubai: What do Shopping Mall Patrons Care About Most?

A few months ago I was asked to speak at the Middle East Council of Shopping Centers conference in Dubai. It was an amazing opportunity to dive deep into the global dataset for that region of the world, and so of course I couldn’t say no.

I met the most wonderful people, who welcomed me with such grace and hospitality. I hope the unique consumer insights I shared help a few of the conference participants think about the world with a Values Thinking lens, instead of relying solely on outdated demographic stereotypes from days gone by.

Have a look!