How to help your customers pay more.

ARE YOU MORE EXPENSIVE? Here's a great case study that shows how you can help your customers feel great about paying more.

IT'S A FACT: people will pay more for products and services that align with their values. So your job is to make darn sure your customers see their own personal values reflected in every step of the customer journey. This can be an enormous time-suck, however, unless you know precisely what values your customers have in common. That's what valuegraphics data is for. We show you the shared values of your customers (and, secretly, your competitor's customers too 🤫😎).

HERE'S AN EXAMPLE OF HOW TO DO IT. I wrote this article for Hotel Business Review, a leading publication in the hotel industry. It's a case study we did (which will appear in my upcoming book) about one of my favorite hotel brands in the world – an expensive option in every city where they have a property. It's a step-by-step guide for how to structure a values-driven loyalty program to keep their most profitable guests coming back during these very budget-conscious times.

If you are in the hotel game you will find this useful. IF YOU ARE NOT IN THE HOTEL GAME, you will still find this useful if you simply imagine the entire scenario in your own business category.

Reading the article requires you sign-up for a free subscription to the publication, OR YOU COULD JUST REACH OUT and we will send you the un-redacted chapter from my new book THE DEATH OF DEMOGRAPHICS which is, as they say, coming soon.

#premiumpricing #valuesdriven #hospitality #tourism #marketing #hotels #hotelconsulting #humancentric #datadriven #customerinsights #competitiveintelligence