How To Avoid 'Losing' At Pandemic Recovery

As the U.S. begins the long, slow process of recovering from the effects of COVID-19, the uphill climb will be steeper for some industries than others. Tourism, for example, is expected to see staggering losses. But the recovery won't be just about making up for lost revenue.

Fears aside, recovery efforts will soon be underway (or already are). This begs the question: What industries do Americans believe are worthy of post-pandemic support, and what they would miss the most if it didn't survive?

A new study from my company explored these questions, and the results paint a clear picture.

This article was originally posted on Forbes.com. For the full article, click here.