The Most Powerful Target Audience Insights on Earth

All 56 core human values, rank ordered in importance for the population of the world.

The most powerful way to influence an audience of people is to offer what they are already chasing. Which begs the question, what is your target audience chasing?

As humans, we spend our lives chasing after anything that aligns with our values. And running away from anything that may harm them. Scientists have studied this for decades and there’s no denying it: what we value determines what we do.

If you value family, you will be drawn to anything that will be good for your family. If you value status, same thing holds true.

If you know which values your target audience shares, you also know what they are looking for. All you need to do then is connect the dots. Show them how your product, service or brand is the same as what they are already looking for.

How do you find out what values your target audience shares? The most accurate way in the world is to use the Valuegraphics Database. That’s what we built it for. But it’s not the only solution.

A great way to start understanding what your target audience cares about is to ask them. In surveys, or on the shop floor, ask what they care about. What are they thinking about as they fall asleep at night? What’s on their mind first thing in the morning?

If you ask those questions often enough you’ll see patterns emerge. Those patterns are the core values of your target audience creating signals in the noise.

Up top of this article is a chart of all 56 core human values. they are rank-ordered by importance for the population of the world.

Your target audience fits in here somewhere. Start asking them where, and you’ll be able to use the most powerful target audience insights on earth.