WHAT WE VALUE DETERMINES WHAT WE DO
Social scientists have always known that personal values are the key to influencing behavior. Finally, new data collection technologies mean we can put that knowledge to use.
We have collected close to a half-million surveys from around the world, using 152 languages. We asked people what they value, want, need and expect in life. This first-ever, purpose-built dataset of contextualized values is a random stratified statistical representation of the population. The information it yields is incredibly accurate. And every time we use the database, it gets even more robust.
We have measured the importance people place on 40 core human values such as belonging, friendships, money, authority and family. Plus, we asked another 370 questions about everything from sports and the environment to debt and vacations. The result is an astonishingly rich dataset.
A Valuegraphics target audience will agree with each other on all 410 metrics as much as eight times more than an audience defined by demographics. As a result, every dollar spent influencing behavior will be exponentially more powerful.
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