SO WE TURNED VALUES INTO DATA
Every organization wants to persuade people to do something. And values drive everything that people do.
750K
Surveys in 152 Languages
We’ve collected 750,000+ surveys from 180 countries, using 152 languages. We asked people what they value, want, need, and expect from life. From this data we created the largest and most accurate global record of human values ever made. It was specifically designed to give you insights that will influence outcomes for any group of people on earth.
12%
Price premium
People will pay 12% more, across all product categories, for options that align with their values. Values such as Belonging, Friendships, Money, Authority, and Family drive every decision that people make. We make it easy to see which of the 56 core human values your audience has in common.
8x
Budget multiplier effect
Using values-driven insights to motivate people will be as much as eight times more accurate than demographic and psychographic insights alone. As a result, every dollar spent will be 8X more effective.
News
Featured
Valuegraphics Founder David Allison speaks to audiences around the world about the power of shared human values
David’s new best-selling book includes a DIY tool to pinpoint the values of whoever you want to reach
“Valuegraphics shows how you to understand, reach, and motivate your target audiences more effectively and efficiently.”
– Dorion Carroll | Former VP, Customer Engagement Technologies, AmazonSign up for useful valuegraphic data insights in your inbox. And no spam, ever. We promise.
