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Valuegraphics Research Company
Predictive Insights for a Values-Driven World
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We Are All Values-Driven

SPEAKING SHORT: 4 years of work summed up in just a few minutes.
SPEAKING SHORT: 4 years of work summed up in just a few minutes.
David AllisonJuly 31, 2019valuegraphics, postdemographicComment
RADIO: Demographics Don’t Decode Groups. Valuegraphics Do.
RADIO: Demographics Don’t Decode Groups. Valuegraphics Do.
David AllisonJuly 1, 2019valuegraphics, influenceComment
What If People Lie?
What If People Lie?
David AllisonJune 29, 2019valuegraphics, audience engagementComment
HOTEL EXECUTIVE MAGAZINE: What Does Data Say About Customer Experience?
HOTEL EXECUTIVE MAGAZINE: What Does Data Say About Customer Experience?
David AllisonJune 24, 2019valuegraphics, audience engagement, postdemographicComment
Talking to Environmentalists? Start here.
Talking to Environmentalists? Start here.
David AllisonJune 22, 2019Comment
How to Increase the Impact of Your Budget by 8X
How to Increase the Impact of Your Budget by 8X
David AllisonJune 9, 2019#valuegraphics, #millennialsComment
The CHARGED AFFAIRS INTERVIEW: Benjamin Verdi interviews David Allison about Valuegraphics
The CHARGED AFFAIRS INTERVIEW: Benjamin Verdi interviews David Allison about Valuegraphics
David AllisonMay 21, 2019#valuegraphics, #postdemographicComment
 Predictive Audience Behavior Data for the New Luxury Consumer
Predictive Audience Behavior Data for the New Luxury Consumer
David AllisonMay 15, 2019#postdemographic, #valuegraphics, #Luxury, #newluxuryComment
The PSFK Report: Are Banks Missing The Millennial Boat?
The PSFK Report: Are Banks Missing The Millennial Boat?
David AllisonMay 9, 2019#valuegraphics, #postdemographicComment
Valuegraphics + WeWork Labs in NYC
Valuegraphics + WeWork Labs in NYC
David AllisonMay 1, 2019#valuegraphics, #postdemographic, #weworkComment
Radio Interview & Video Commentary: The 2020 Presidential Election
Radio Interview & Video Commentary: The 2020 Presidential Election
David AllisonApril 18, 2019#valuegraphics, #postdemographicComment
I was wrong! Or at least benignly misguided!
I was wrong! Or at least benignly misguided!
David AllisonApril 17, 2019#valuegraphics, #boomers, #postdemographicComment
BUILDING MAGAZINE: Who Are We Really Building This For?
BUILDING MAGAZINE: Who Are We Really Building This For?
David AllisonApril 17, 2019valuegraphics, realestatedevelopment, postdemographicsComment
Why can’t we just leave the millennials alone? BCBusiness Magazine
Why can’t we just leave the millennials alone? BCBusiness Magazine
David AllisonApril 6, 2019#valuegraphics, #post-demographicComment
Demographics describe an audience. Valuegraphics tell you how motivate them.
Demographics describe an audience. Valuegraphics tell you how motivate them.
David AllisonApril 3, 2019#valuegraphics, #ageism, #ageist, #personas, #segmentationComment
The moment when my research stopped being just a job,  and became a calling.
The moment when my research stopped being just a job, and became a calling.
David AllisonMarch 30, 2019#valuegraphics, #weareallthesameagenow, #datascience, #marketing, #branding, #audienceprofiling, #personas, #values, #consumerbehavior, #postdemographicComment
 Expect the Unexpected in the US 2020 Presidential Election: Behavioral Science Research Poll
Expect the Unexpected in the US 2020 Presidential Election: Behavioral Science Research Poll
David AllisonMarch 17, 2019#valuegraphicsComment
TARGET INTERNET: DISCOVER VALUEGRAPHICS Digital Marketing Podcast Episode 210
TARGET INTERNET: DISCOVER VALUEGRAPHICS Digital Marketing Podcast Episode 210
David AllisonMarch 12, 2019#valuegraphics, #segmentation, #profilesComment
Going Global: Valuegraphics in the World News
Going Global: Valuegraphics in the World News
David AllisonFebruary 21, 2019#valuegraphics, #millennials, #postdemographic
Valuegraphics in the News: Hotel Executive Magazine
Valuegraphics in the News: Hotel Executive Magazine
David AllisonFebruary 18, 2019valuegraphics, hotels, hospitality, speakerComment
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