SPEAKING SHORT: 4 years of work summed up in just a few minutes.
RADIO: Demographics Don’t Decode Groups. Valuegraphics Do.
What If People Lie?
HOTEL EXECUTIVE MAGAZINE: What Does Data Say About Customer Experience?
Talking to Environmentalists? Start here.
How to Increase the Impact of Your Budget by 8X
The CHARGED AFFAIRS INTERVIEW: Benjamin Verdi interviews David Allison about Valuegraphics
Predictive Audience Behavior Data for the New Luxury Consumer
The PSFK Report: Are Banks Missing The Millennial Boat?
Valuegraphics + WeWork Labs in NYC
Radio Interview & Video Commentary: The 2020 Presidential Election
I was wrong! Or at least benignly misguided!
BUILDING MAGAZINE: Who Are We Really Building This For?
Why can’t we just leave the millennials alone? BCBusiness Magazine
Demographics describe an audience. Valuegraphics tell you how motivate them.
The moment when my research stopped being just a job, and became a calling.
David Allison#valuegraphics, #weareallthesameagenow, #datascience, #marketing, #branding, #audienceprofiling, #personas, #values, #consumerbehavior, #postdemographic
Expect the Unexpected in the US 2020 Presidential Election: Behavioral Science Research Poll
TARGET INTERNET: DISCOVER VALUEGRAPHICS Digital Marketing Podcast Episode 210
Going Global: Valuegraphics in the World News
Valuegraphics in the News: Hotel Executive Magazine