This Data Flaw Could Damage Economic Recovery

How your company deals with this one data flaw will make or break the economic recovery 

Economic Recovery on the Verge

Stores in many countries around the world are on the verge of a mass consumer event, and in some places they are already swamped with shoppers returning. While every region is at a different place on the timeline, eventually all the economies of the world will have rebooted. And everything seems to indicate that consumer spending already is (or soon will be) fast and furious. 

This is a major opportunity to win new customers who are eager to spend. But there’s also a major opportunity to waste enormous marketing dollars if companies don’t understand what drives a target audience to buy one thing instead of another.   

Companies everywhere are rethinking how they define their target audiences. They are embracing all manner of technologies that slice-and-dice target audiences into more and more precise slivers. It’s a virtual tsunami of demographic and psychographic data about every consumer click, glance, swipe and visit.

But there’s a major flaw in all this data

More than who they are and how they behaved before, companies who want to take advantage of the economic recovery must understand how their target audiences will behave next. 

Consumers have spent an entire pandemic pondering what’s important and what’s not. Their motivations can’t be accurately understood in terms of age, income, marital status...or past shopping behavior. Regardless of their demographics and purchase history, consumers will spend boldly on what they care about, and what they truly value.  

That’s where Valuegraphics come in. 

 We can isolate the shared values of your target audience and tell you what they care about.  We can show you what is so important to them that it influences every decision they make.  When you layer these predictive analytics on top of demographics and psychographics, you have created a stable three-dimensional profile of your consumers. You know who they are, what they’ve done, and the drivers that determine what they do next.