Millennial Consultants Hate This

In North America, millennials only agree with each other 15% of the time. Around the world it’s even less: 14%. Gen Z agrees on anything just 16% of the time.

How can you plan or change or create anything for these segments when they agree with each other so little?

Consultants writing books, speaking and charging big bucks to teach organizations about millennials - or any other generational cohort - are peddling snake oil.

It’s like describing clouds. They are all clouds, but that’s the only thing they have in common.