Meeting Professionals International | World Education Congress

The meeting and events industry is worth trillions of dollars and that's not counting the adjacent industries that rely on meetings and events to thrive. I am so proud of my friends at Meeting Professionals International for their determination to make the unprecedented lockdown of the industry into an opportunity to help everyone reunite, recover and revitalize this vital sector of the economy.

During my keynote and master class at the MPI World Education Congress I'll reveal the first-ever data on what people who go to meetings and events really truly care about: what they value. 

Why? Because just like any industry, if you know what your audience cares about, you can focus all your time and resources on giving them more of that, and not worry about the things they are unconcerned with.

Join me at the MPI WEC 2020 and let's reunite to recover! And please, if you are so inclined, share this post far and wide. This needs to be the best-attended World Education Congress in history: for the sake of the industry, and for all of us.