Ever See Pictures of Yourself and Wonder How That Could Be You?
When you are a public speaker, people think you get used to seeing pictures of yourself, watching yourself on video, and listening to your own voice on tape. But here's a secret: I don't think anyone ever really does. My voice still sounds just as alien and 'not me" as it ever did. And watching videos of myself on stage? Good grief. "Why did I chop at the air just there? "What's with the buggy eyes?" "Note to self: don't ever stand like that again. Ever."
But despite all that, I do love being a speaker. And these days I love it more than ever before. Because every single keynote speech I deliver is unique, and packed with custom insights from the half-million surveys in the Valuegraphics database about what your audience really wants, and what will motivate them them most.
This information has never been available before, and anything even close has certainly never been given away like this, tossed into the crowd from the stage like so much confetti. Every speech starts to feel like a taping of Oprah:
"You get free INFO!" "And so do you!" "And here are some secrets for you!" "And this insight will make you more money!" "Yes, you get some stats and data too!" "And so do you!"
The other reason I love speaking more than I ever have before?
I'm making a much bigger difference now.
I mean, I've always enjoyed telling everyone my opinion on things...which hasn't changed (ask any of my friends or family).
But using the Valuegraphics Database to create each speech means that the people who hear me speak leave with an enormous competitive advantage over the people who didn't show up.
And that, my friends, makes me feel great. Thanks for staying interested in this work. We live in a post demographic era, and our reliance on outdated demographic stereotypes about age and gender and income and all that stuff will only ever stop if we adopt a new system to understand the audiences we are trying to reach. Valuegraphics brings us together. Demographics push us apart.