THE POWER OF VALUES THINKING

HOW TO GIVE MEMBERS WHAT THEY REALLY WANT

During uncertain times like these, people double down on what they care about most. That’s why we’re looking forward to teaming up with CSAE on April 24th to unveil custom research that will help association executives in these times of need. 

We will discuss custom research on how to give members exactly what they want, based on their values- values that trigger all of their decisions and behaviors. Once you understand what your association members value, what they truly care about, you'll be able to make more powerful decisions about programming, outreach, retention, education and professional development, and more! 

Learning Objectives:

1. A close look at demographic stereotypes, and why you should avoid them in your planning.

2. How to use values to influence people: the Values Thinking process

3. The specific shared values of association members, and what they mean to you

Join us April 24th at 1:00pm-2:00pm EDT

Link to register: valuegraphics.com/csae