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Predictive Insights for a Values-Driven World
 

How to Engage & Influence People

Like everyone, you need to engage people and influence what they do. You want them to buy, subscribe, click, or sign up.

 

Values Are the Answer

People say yes when something lines up with their values. It’s a neurological fact. It’s how human brains are hardwired. A Values Snapshot identifies the specific values that will engage and influence the people you want to reach.

  • Data from nearly 1 Million surveys

  • 8X more effective than demographic profiles

  • People will pay 12% more for products that align with their values

  • They will trust your company 20% more

  • And they will be 40% more engaged

 

Make Values Work for You

You tell us WHO you want to influence. We’ll show you how to put values to work for:

  • Marketing strategies

  • Advertising messages

  • Promotional ideas

  • Product development

  • Social media storylines

  • Loyalty programs

  • Customer engagement

  • Community building

  • and more...

 

What You Get

Based on data from a million behavioral science surveys, your report will include:

  • Valuegraphics: The top ten values your target audience shares

  • Value Definitions: What those values mean to your audience

  • Wants: What will make them happy

  • Needs: What they think they need to solve their problems

  • Expectations: What they believe will happen in their life

  • Media Preferences: What type of media channels will reach them

  • Love/Hate/Wish: What they love, hate, and wish they could change about your industry

  • Deal Maker & Deal Breaker: The one thing that will close them, or make them walk away

  • Training: How to turn values into strategies, tactics, and ideas

  • Support: Quick responses to your email questions

Bonus Insights

You’ll also get additional bonus insights from deep inside the Valuegraphics Database. A million people have told us what matters to them, and we’ve kept track of it all. We’ll show you what we know.

Why You Need This

You will understand how to influence people better than your competition

  • You will know how people will react, which dramatically reduces risk

  • There is no other values database like this – you can’t get these insights anywhere else

  • Our model has revolutionized the cost and speed of delivery for consumer insights

 
 

This is the quick & simple version of the same insights we’ve used for our work with companies like PayPal, Google, lululemon, and Five Star School Supplies. Valuegraphics founder David Allison uses this data to write best-selling books, and for keynote speeches around the world. Valuegraphics has been written about in Forbes, INC magazine and the Harvard Business Review, and is included in college textbooks used on campuses around the world.

 

If you want to engage & influence people, you need to understand what they value. Because we are all values-driven.