How to Increase the Impact of Your Budget by 8X

How can you increase the effectiveness of every dollar you spend trying to influence a target audience by as much as 8X? Two simple steps.

Step one: stop using demographic stereotypes.

Age is not an indicator of how the people in your audience will behave. Neither are any of the other traditional demographic segmentation tools. WE have an enormous dataset to back this up.

Step two: profile the shared values of your target audience.

What we value determines what we do, so once you know the values that your audience uses to make all their decisions, you are all set. Our stats show that values are as much as 8X more effective as a segmentation tool than any demographic label will ever be.

When it comes to predicting and influencing audience behavior, #demographicsaredead.