Using Valuegraphics to Influence People in Cities, Towns, Villages and Neighbourhoods.

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Using Valuegraphics to Influence People in Cities, Towns, Villages and Neighbourhoods.

This post features a short video clip (less than 5 minutes) from a speech I gave about what makes the citizens of small towns, cities and villages unique when their Valuegraphics Profiles are compared to their big-city counterparts.

If your job is to manage a small town or city, or if you are an elected politician, or an urban planner, or a real estate developer, this information is powerful, and will help you meet the objectives you have set out in front of you. Why? Because what we value determines what we do, so knowing what the entire citizenry of your village or city values most means you can influence the way they will vote and behave.

But remember, while this specific Valuegraphics Profile holds true for ALL small towns, cities and villages in British Columbia, the Valuegraphics Database would reveal a slightly different profile for very specific towns, cities or villages. And it’s that slight difference that makes those custom profiles so valuable. If all the people in all the villages in your area like pepperoni pizza (to be silly about it) but your specific town shows up in the data as mushroom pizza fans, well, that’s very good to know. Knowing that everyone likes pizza is useful, but knowing your voters/buyers/citizens like a specific kind of pizza that varies a bit from the norm, well, that’s data gold. You can use that knowledge to your advantage.

If you have any questions, or if you want to understand how the values that the people in your city, town, village or neighbourhood can help you influence them as much as 8X more than you are able to now, please reach out. We would love to use Valuegraphics to profile large populations to help with influencing a vote, building a city brand, designing a master-planned community, creating an OCP, and more.

One last note. What is NOT in this video clip – what DID NOT show up in the data – is equally important. Valuegraphics Profiles can seem deceivingly simple, despite the rigorous methodology and precision of what we do.

For example, if the data DID NOT turn up a level of concern for the environment, then it simply isn’t important to the audience profiled. The absence of a fact is a fact. Many times it’s a huge step forward to be able to clear the table of all the things we all think are vital, and know with statistical certainty what the most important issues really are.



Every keynote speech David delivers is based on a custom data profile pulled from the 75,000 surveys in the Valuegraphics Database.  No two are ever the same. Attendees leave with concrete and applicable insights about what their audience wants, and what messages will motivate them most. 

David is represented as a keynote speaker by the National Speakers Bureau and the Global Speakers Agency.