The Valuegraphics Conversations 001: Kira Leigh

The Valuegraphics Conversations are a series of talks with people who recognize that we live in a post demographic era, and we can't rely on demographic stereotypes to predict audience behaviour. Valuegraphics has brought us together, and we are pleased to introduce them to you. 

In this episode, I reached my friend the LinkedIn superstar Kira Leigh, who is no stranger to speaking out about the use of demographic stereotypes. 

Valuegraphics is the first big data tool that can detect what your target audience wants, and what messages will motivate them the most. It can boost the effectiveness of every dollar you spend by as much as eight times.