For BC Business Magazine: Demographic stereotypes take a beating from one tough female entrepreneur
Kate Bradley Chernis is a woman succeeding in two male-dominated arenas: launching and financing a tech startup. She’s also a person with a disability thriving in a world that’s set up to help her fail
Meet Kate Bradley Chernis. Her runaway-success tech startup, Lately, sprang from battling a three-headed Hydra of demographic stereotypes.
1. In the tech world, being a woman isn’t the norm. There’s a lot of pandering, shoulder punching and good intentions when it comes to supporting women trying to make a go of it, but not much real action taking place.
2. In the startup world, it isn’t common for women to succeed, either. The dominant demographic stereotype is that men raise funds and move big chunks of capital around. Women don’t.
3. Succeeding as a person with a disability is even more of a rarity amid the denizens of the tech and startup scene than it is in the world at large.
One spreadsheet to rule them all
Chernis started her career as a rock ’n’ roll DJ with Sirius/XM, with a huge fan base across North America. That job is where she began to feel that men and women are treated differently…..