Heads in Beds: How Travellers Decide Where to Stay

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Heads in Beds: How Travellers Decide Where to Stay

The hotel industry is being rocked by change and disruption: from major acquisitions creating global superbrands, to Airbnb making further inroads and eating away at market share. It’s a perfect time to step back and have a look at what drives consumers to make the choices they make about accommodation for business or pleasure travel. Why do some people prefer AirBNB over a hotel? What can a hotel offer that the competition can’t? What investments in programming, design and marketing will reap the biggest dividends? The Valuegraphics Database contains profiles for several types of accommodation consumers, and what motivates them most. Specific profiles for a particular brand can be arranged, but the overall industry profiles are illuminating for a general industry audience. Attendees will leave this presentation focused on the low-hanging fruit, minds clear of distracting details that don’t matter, and ready to create the experiences and messages that will put heads in beds more effectively than before.


Every keynote speech David delivers is based on a custom data profile pulled from the 75,000 surveys in the Valuegraphics Database.  No two are ever the same. Attendees leave with concrete and applicable insights about what their audience wants, and what messages will motivate them most. 

David is represented as a keynote speaker by the National Speakers Bureau and the Global Speakers Agency.