Green Money: Motivating the Environmentally Conscious Consumer

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Green Money: Motivating the Environmentally Conscious Consumer

One of the top ten most powerful Valuegraphics Profiles represents 17% of the population of Canada and the USA – we call them the Environmental Assembly. The Assembly believe that the environment is the most pressing issue of our day, and agree on all the other metrics in the Valuegraphics Database 82% of the time. This means we know a great deal about their values, what motivates their purchase decisions, and what they want, need and expect from the green products and services they choose to consume. There’s a very clear picture in the Valuegraphics Database on what it takes to make a green brand as influential as it can be. For a group who represents a particular product category or even a specific company, David will provide a custom profile that inspires attendees with practical insights to implement immediately.


A short video teaser about the custom data in this speech 


Every keynote speech David delivers is based on a custom data profile pulled from the 75,000 surveys in the Valuegraphics Database.  No two are ever the same. Attendees leave with concrete and applicable insights about what their audience wants, and what messages will motivate them most. 

David is represented as a keynote speaker by the National Speakers Bureau and the Global Speakers Agency.