Chinese vs North American Real Estate Buyers: The Same but Different.
Chinese vs North American Real Buyers: The Same but Different.
This presentation compares and contrasts the most motivating values of Chinese and North American real estate prospects based on 20,000 surveys from mainland China and 75,000 surveys across Canada and the USA.
David’s research on this subject includes a specific deep-dive into cross-cultural wants, needs and expectations of luxury market offerings, which can be included too.
One thing is certain, Chinese buyers are not interested in living in buildings filled with only Chinese buyers, and no one wants to live in a building with people all the same age. The data confirms that multi-family residences designed to speak to shared values create universal appeal, across all demographics, and can be vital to success.
If your event delegates are all from a single developer, David will profile a specific audience for a project of your choosing that will identify what aspects of your offering could be the most important: the features and benefits that will be most appealing to both audiences. You might even decide that a less formal presentation in the form of a workshop day is a better way to find the insights that will make your next real estate project the over-achiever on the block.
A short video teaser about the custom data in this speech
Every keynote speech David delivers is based on a custom data profile pulled from the 75,000 surveys in the Valuegraphics Database. No two are ever the same. Attendees leave with concrete and applicable insights about what their audience wants, and what messages will motivate them most.