Seth Godin said it.

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Marketing is no longer about the stuff that you make, but about the stories you tell.

                -Seth Godin

Like Seth Godin famously said, the stories you tell are what it's all about.

Brands must tell stories to build relationships with consumers, and build a community around their brand. 

Valuegraphics uses big data to detect WHICH stories will motivate your target audience the most.

We're pretty sure Seth would approve.