Mass Market Marijuana: Motivating the Moms

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Mass MARKET Marijuana: Motivating the Moms

There is no question that the legalization of Cannabis will create new kinds of consumers. But who are they and how will they make purchase decisions? Valuegraphics data for this new industry reveal different audience profiles, and how to rehabilitate the reputation of a product that is heavy with outdated stereotypes. As the last great new consumer market of our lifetime opens up to capital and competition, what is the low-hanging fruit? What motivates them to buy? Where is the mass market interested in making purchases?  What will it take for Mom to buy marijuana at the market? If you are an entrant in this new competitive landscape, David’s speech will include the Valuegraphics specific to your offering, and explain how your prospects compare to those of the overall market.


A short video teaser about the custom data in this speech 


Every keynote speech David delivers is based on a custom data profile pulled from the 75,000 surveys in the Valuegraphics Database.  No two are ever the same. Attendees leave with concrete and applicable insights about what their audience wants, and what messages will motivate them most. 

David is represented as a keynote speaker by the National Speakers Bureau and the Global Speakers Agency.