THE STACKABLE BOOMER (2015)
Based on a survey of 1,000 Boomers, and the opinions of more than a dozen industry experts, TSB uncovers issues and offers solutions for anyone engaged with city-building, real estate development, architecture or design who is thinking about how to make Boomers happy in higher-density neighbourhoods. As millions of Boomers sell their single-family home and look for a condo or apartment, these issues are immediate and game-changing. Limited copies available.
BRANDING BUILDINGS BETTER (2011)
BBB outlined emerging marketing techniques for residential condominium pre-sales, and helped thousands of industry professionals understand the new hyper-engaged consumer. Within a few years, many of the issues explored were considered standard operating procedure. BBB was the topic of dozens of national and international conference sessions. Out of print.
SELL THE TRUTH (2009)
STT was written at the dawn of social media marketing, as an early-warning signal encouraging companies to embrace a new transparent style of marketing. TSB pointed to the changing dynamics of storytelling; where consumers not corporations would control how brands are perceived in the marketplace. Out of print.